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Thursday, October 4, 2012

Naming Strategy: The Android Downfall


Since the birth of Android, one of the most annoying things that manufacturers have done with it, besides some of the down right horrible skins and UI's, is the naming strategy. 

When I see an awesome new(or rumored) handset like the one pictured above, I get excited just like any self-respecting nerd would. But then I here the name. The rumored name for the rumored device above is the LG Optimus Nexus G. The name of this devices alone has crushed any ounce of 'want' I previously had for it. LG is not the first company to do this either, not by a long shot. 

I know I've covered manufacturer skins, but let's take a look at some of the worst named devices, in my opinion: 

The Samsung Galaxy Stellar:


The HTC Evo 4G LTE:

The Motorola Droid Razr Maxx HD:

The ZTE Grand X LTE:

The LG Optimus Nexus G(rumored):


You see what I mean? This kind of naming strategy makes every phone unique, in the worst way. It makes the market increasingly confusing for the average consumer as well. Not only that, but once iconic names like Evo and Droid are meaningless because there tons of variations on the budget side of the spectrum as well. This also applies to Galaxy, and hopefully it will not apply to Nexus.

So how do you guys feel about this? Does a horrible name turn you away from a device? Or does the name simply take a backseat to the specs? 

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